Performing a SWOT Analysis

“This checklist is for those carrying out, or participating in, a SWOT analysis, SWOT being the acronym for Strengths Weaknesses Opportunities Threats. It is a simple, popular technique which can be used in preparing or amending plans, in problem solving and decision making, or for making staff generally aware of the need for change. The usefulness of SWOT analysis, however, has recently been questioned and may be seen as an outdated technique.”

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