“If you’re looking for ideas on what to look for in a SWOT analysis, here is a checklist you can use. The checklist lists a variety of factors that may or may not apply to the company you are researching. You should also be aware that what is a strength/opportunity for one company might be a weakness/threat for another.”
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This is a timely topic for me. I found the article to be well organized, easily understood, and at an appropriate audience level for me. The author appears to be knowledgeable.