Popularity Contests: Why a Company Embraces One Innovative Idea but Shuns Another

Multinational corporations have a lot of good things going for them. They have built up a rich store of knowledge over the years, allowing their subsidiaries to share ideas and best practices in ways that smaller companies can only dream of. They also exploit their vast global reach and on-the-ground knowledge to sniff out new concepts or products being used by rival companies in other parts of the world. But these processes aren’t always as successful as they could be. Felipe Monteiro, a Wharton professor of management whose recent research looks at how and when new knowledge gets the thumbs up within firms, explains why.

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