Presenting Your Proposal Persuasively [Archive.org URL]

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Older CEO Refresher articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

“To get the sponsorship your project deserves, take a “Persuasion Audit.” Evaluate your proposal through the seven universal principles of influence based on the research of Dr. Robert Cialdini, an expert on the art and science of influence. Because work is so complex and fast-paced, Cialdini found that people utilize these principles as shortcuts in their decision-making process.”

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