Winning the China FMCG Market: Growth Strategies for an Evolving Opportunity

Companies that consider investing in China’s huge but challenging market face an array of questions. What successful strategies have leading players adopted in the past? How are strategies best tailored to different markets in China? What trends are on the horizon? How can differentiation help a company beef up its competitive edge and become tomorrow’s winner? To answer these questions, A.T. Kearney researched the leaders … [ Read more ]

The Road to Business Value: An Integrated Approach to IT Investment

Given the increasingly critical role technology plays in the competitive positioning of an organization-from adaptive supply chains to innovative customer relationships-the gap between companies that use their technology effectively and those that don’t is destined to widen. How can a company build an IT organization that fosters innovation and creates long-term value for the business?
An A.T. Kearney study conducted by Harris Interactive asked executives … [ Read more ]

Making Offshore Decisions: A.T. Kearney’s 2004 Offshore Location Attractiveness Index

The scene is a familiar one. A new offshore venture hosts its grand opening celebration as the mayor lights a ceremonial lamp and a client makes a traditional food offering. An Indian businessman steps to the podium, commenting on what the new company means in terms of improved service and growth. Events like this take place all over India, all the time. But this one … [ Read more ]

Corporate Logos for Sale: How to capture the real value from sponsorship marketing

Companies have long tied their corporate logos to well-known sports teams and celebrities as a way to increase brand recognition and target a well-defined customer segment. But for many companies, the choice of a sponsorship property-whether it is the NFL, World Cup soccer or a brooding rock star-is often based on the CEO’s favorite past time or as a means of gaining access to high-profile … [ Read more ]

Where to Locate: Selecting a Country for Offshore Business Processing

Last year, nearly half of all CIOs used offshore providers to avoid high labor costs in the United States and Europe, and two-thirds say they plan to send work overseas this year. Yet while offshore business processing is among today’s hottest topics, few CEOs have a basis for comparing host countries. A.T. Kearney has developed an evaluation tool that rates countries according to three factors: … [ Read more ]

The Line on Design: How to Reduce Material Cost by Eliminating Design Waste

Years ago, “lean” thinking captured the imaginations of manufacturers as they tried to eliminate much of the waste inherent in their production processes. Before long, companies began using the same lean principles in designing products. But of the popular approaches used to reduce design waste, most, if not all, had fatal flaws.

This paper, The Line on Design, introduces a fundamentally new approach to eliminating … [ Read more ]

Let the Games Begin (.pdf)

“Sports organizations are in a race to identify new, nontraditional revenue streams that are both profitable and sustainable over the long term. This race is complicated by a constantly shifting finish line and a barrage of new challenges and questions: How do I attract the global fan? Is there a way to draw high-value fans to the stadium without losing my traditional fans? Is the … [ Read more ]

Online Asset Disposition: Finding Value in Surplus Assets

Since the days of the industrial revolution, companies have struggled with the issue of what to do with their unused assets.

Recently, the idea of selling idle or obsolete assets – so-called “asset disposition”- has grown in popularity as companies recognize the extent of their equipment stockpiles and their potential value. The idea of selling idle assets is further spurred by rapidly evolving B2B (business-to-business)Internet … [ Read more ]

Assessment of Excellence in Procurement

Since 1992, A.T. Kearney has performed a series of studies to explore the trends, business developments and emerging issues surrounding procurement. For 10 years, we have seen leading companies transform a transaction-based business necessity into a strategic weapon with the potential to deliver significant competitive advantage. These leaders use marketplace knowledge and supply relationships to create value via innovation, growth and cost leadership. They have … [ Read more ]

The Visible Process Organization

NASA’s mission control room serves as the inspiration for A.T. Kearney’s organizational approach to managing multiple business-unit companies: the Visible Process Organization (VPO) Framework.

The VPO builds on a company’s existing organizational structure and creates a new unit similar to the mission control room. The framework is designed to bring together key players in key businesses for decision-making and, at the same time, allow each business … [ Read more ]

The Emerging Web Services Market

A new computing paradigm known as web services is quickly gathering momentum in enterprise IT. Web services represent an emerging model for developing and deploying enterprise software applications that promises to fundamentally change not only the way companies build and deploy software, but also how they communicate with their partners and customers.

This increased flexibility emerges because web services will likely change the fundamental cost … [ Read more ]