Ken Favaro, Evan Hirsh and Kasturi Rangan

Any seasoned strategist knows that strategy is not just sloganeering. It is the series of choices you make on where to play and how to win to maximize long-term value. Execution is producing results in the context of those choices. Therefore, you cannot have good execution without having good strategy.

Diagnosing Your Top Team’s Span of Control

What is the right number of direct reports for any incoming C-level executive? A new diagnostic tool can provide the answer, based on each leader’s situation and strategy.

Sigvald J. Harryson

Knowing what we know is less powerful than knowing who knows what.

Theodore Levitt

Discretion is the enemy of order, standardization and quality.

Engagement Isn’t Enough

Ann Rhoades, author of Built on Values: Creating an Enviable Culture That Outperforms the Competition, introduces a lesson in attaining the full potential of employees from All In: How the Best Managers Create a Culture of Belief and Drive Big Results, by Adrian Gostick and Chester Elton.

The Two Levels of Strategy

Business strategy is best distinguished from corporate strategy by the different perspectives that business leaders and strategic planners must bring to bear.

How Ikea Reassembled Its Growth Strategy

During the Great Recession, this iconic Swedish furniture company developed a new way to expand: cutting costs while increasing customer loyalty.

Strategy: An Executive’s Definition

What is a business strategy? It is the result of choices made to maximize long-term value.

10 Clues to Opportunity

Managers and entrepreneurs walk past lucrative opportunities all the time, and later kick themselves when someone else exploits the strategy they overlooked. Why does this happen? It’s often because of the natural human tendency known to psychologists as confirmation bias: People tend to notice data that confirms their existing attitudes and beliefs, and ignore or discredit information that challenges them.

Although it is difficult to overcome … [ Read more ]

Andrew Ehrenberg

In practice, competitive brands are mostly very similar. Michael Porter’s “sustainable competitive advantage” suffers from two disadvantages: Competitive advantages seldom exist; and if they do, they are rarely sustainable.

Almost any difference between brands that makes a difference in sales gets copied very quickly. “The trends in our technology lead to competing products being more and more the same,” the famed advertising guru James Webb Young … [ Read more ]

Andrew Ehrenberg

Marketers complain that their business colleagues and the public don’t take their work as seriously as they would like. But marketers have only themselves to blame. They tend to set goals that cannot be fulfilled: sustained growth; brand differentiation; persuasive advertising; added values; maximizing profits or shareholder value; and instant new knowledge based on just a single set of isolated data.

How to Prepare for a Black Swan

Disrupter analysis can help assess the risks of future catastrophic events.

Sylvia Nasar

When you look at the ideas that distinguish successful economies from unsuccessful ones, it’s not the difference between, for instance, Paul Samuelson and Milton Friedman, or even Keynes and Hayek. It’s the difference between any of them and something or someone whose ideas are completely dysfunctional. Marx would be an example.

Sylvia Nasar

That to me answers the question of why people embrace bad ideas or ideas that don’t work. It’s because we’re human beings, and we find narratives that are very powerful and appeal to our emotions.

Sylvia Nasar

I think one thing we’ve learned — and the lesson has been repeated recently — is that we can’t predict the macro economy very well. Another thing to keep in mind is that the global macroeconomic environment is not the main determinant of the success of individual companies, or even of countries. Because if it were — if that’s what made the difference — then … [ Read more ]

The Innovativeness of Nations

INSEAD professor Soumitra Dutta’s Global Innovation Index helps show which nations are on the rise and which are not.

The Soft Stuff Is the Hard Stuff

Douglas R. Conant, coauthor of TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments, introduces an excerpt from The 3rd Alternative: Solving Life’s Most Difficult Problems, by Stephen R. Covey, that proposes a more thoughtful approach for problem resolution.

John R. Harbison and Peter Pekar Jr. Ph.D.

We all struggle with learning in life. Most of our learning is experience-based, and in most cases we accumulate it as individuals. As adolescents, we did not have much interest in learning from our elders. Now, as managers in corporations, many of us act similarly, continuing to insist on learning from our own mistakes. Practical executives justify this by asserting there is no substitute for … [ Read more ]