Steven Tiell [Archive.org URL]

When communities of people—in this case, the business community at large—encounter new influences, the way they respond to and engage with those influences becomes the community’s shared ethics. Individuals who behave in accordance with these community norms are said to be moral, and those who are exemplary are able to gain the trust of their community.

Over time, as ethical standards within a community shift, the bar for trustworthiness is raised on the assumption that participants in civil society must, at a minimum, adhere to the rule of law. And thus, to maintain moral authority and a high degree of trust, actors in a community must constantly evolve to adopt the highest ethical standards.

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