Strategy: Building Better Alliances

With alliances accounting for more and more of companies’ market value, effective alliance management has never been more important. Yet nearly half of these strategic partnerships fail. Here’s how to create a lasting relationship.

Editor’s Note: there are quite a few good articles on this topic listed on MBA Depot (this one is o.k. but not great). Do a keyword search on alliance. One particular recommendation is the “Alliance Doctors” section of professor Robert Spekman’s web page