The Goldilocks Effect and How to Harness Social Influence

Even after years of research, Jonah Berger is surprised at how people are so quick to identify the effects of social influence on others, but fail to see those same influences at work on themselves. A Wharton professor and bestselling author of Contagious and Invisible Influence, Berger has spent over 15 years studying how social influence works and how it leads products, services and ideas to catch on.

In this exclusive interview, Berger deconstructs the drivers behind social influence in the startup world and offers why we should influence — and are influenced — by increment. He offers ways to apply this practice internally, such as for performance evaluations, and for more external, public endeavors like product launches. Lastly, he suggests a few habits that can help individuals manage and leverage social influence in the workplace.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterShare on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon
There Are No Comments
Click to Add the First »