The Vision Thing: Without It You’ll Never Be a World-Class Organization

“Without a clear vision, an organization be-comes a self-serving bureaucracy. The top managers begin to think “the sheep are there for the benefit of the shepherd.” All the money, recognition, power, and status move up the hierarchy, away from the people closest to the customers, and leadership begins to serve the leaders and not the organization’s larger purpose and goals…A vision is compelling when it helps people understand what business they’re really in, provides a picture of the desired future, and offers value guidelines that help people make daily decisions.”

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