Word-of-mouth buzz is highly valued by marketers, but generating it can be a tricky proposition. In a new paper, Wharton marketing professors Jonah Berger and Raghuram Iyengar discuss how marketers can be more precise in crafting their campaigns to achieve better results. It’s not as simple as blanketing the web with pop-up ads or blasting the airwaves with commercials, they note. It’s about picking the right medium for the right message.
Related Content
- “Fifty Percent Of ‘The Tipping Point’ Is Wrong.” Jonah Berger Shows You Which Half
- 10 Lessons Learned in Igniting Word of Mouth Movements
- A New Way to Measure Word-of-Mouth Marketing
- Contagious: Why Things Catch On
- Gesundheit! Want a healthy business? Launch an ideavirus
- Is the Tipping Point Toast?
- Jonah Berger
- Making Waves
- Selling to Word-Of-Mouth-Driven Customers
- The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
- The Myth of A Listers and Influencers
- The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You
- Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again
- Three Secrets to Make a Message Go Viral
- Top 10 Ideavirus Tips
- Unleash Your Ideavirus
- Viral Marketing
- What Really Makes Customers Buy a Product
- Word-of-Mouth Spending to Reach $3 Billion by 2013
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »