Making Waves Nov 22, 2005 / Comment / 140 views / / Favorite 0P&G’s Tremor division claims to have cracked the code on measurable word of mouth using a concoction of old metrics, new approaches and a heavy dose of secret sauce. Content: Article Author: Samar Farah Source: CMO Magazine Subject: Marketing / SalesRelated Content“Fifty Percent Of ‘The Tipping Point’ Is Wrong.” Jonah Berger Shows You Which Half 10 Lessons Learned in Igniting Word of Mouth Movements A New Way to Measure Word-of-Mouth Marketing Contagious: Why Things Catch On Gesundheit! Want a healthy business? Launch an ideavirus Is the Tipping Point Toast? Jonah Berger Matching the Medium with the Message in Word-of-mouth Marketing Selling to Word-Of-Mouth-Driven Customers The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing The Myth of A Listers and Influencers The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You Think Your Product Is Too Boring for Word of Mouth Marketing? Think Again Three Secrets to Make a Message Go Viral Top 10 Ideavirus Tips Unleash Your Ideavirus Viral Marketing What Really Makes Customers Buy a Product Word-of-Mouth Spending to Reach $3 Billion by 2013 Like this content? Why not share it?Post navigation← Previous postBusinessWeek MBA BlogsNext post →Clusters and Nuggets: Mastering Postmerger IT IntegrationMore Related Posts10 Factors Affecting B2B Pricing (Seller–Market–Buyer Ecosystem)Excellence in Pricing FrameworkPrice Balance: Set, Get, GoThales S. Teixeira, Renato MendesFarzana NasserLeave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Notify me of followup comments via e-mail. You can also subscribe without commenting. Receive a monthly newsletter of new content added (no spam)This site uses Akismet to reduce spam. Learn how your comment data is processed.