Loyal customers cost less to serve. They concentrate spending with companies they trust. And they help stretch marketing dollars through word-of-mouth referrals. The powerful advantages of customer loyalty help explain why the biggest changes in market share occur during downturns.
Content: Article
Authors: Darrell K. Rigby, Rob Markey
Source: Bain & Company
Subjects: Customer Related, Management, Marketing / Sales
Authors: Darrell K. Rigby, Rob Markey
Source: Bain & Company
Subjects: Customer Related, Management, Marketing / Sales
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