We rely upon persuasion when an objective, inarguable truth isn’t available, when the facts can be interpreted in different ways and judgment is required. Then the persuader, instead of arguing to prove a truth, must enable the listener to accept a mere possibility – to accept the idea that another explanation might be viable and begin to consider it.
Content: Quotation
Author: Bruce Craven
Source: strategy+business
Subjects: Communication, Leadership, Organizational Behavior
Author: Bruce Craven
Source: strategy+business
Subjects: Communication, Leadership, Organizational Behavior
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