The Positioning Statement: Why To Have One Before You Start Communicating
One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “if you don’t care where you’re going, it doesn’t make a difference which path you take.”
So it is with too many company’s marketing communications programs. Without direction or focus, a business or organization … [ Read more ]
Content: Article | Author: Ford Kanzler | Source: MarketingProfs | Subjects: Management, Marketing / Sales
Jean Jacques Rousseau
There are two things to be considered with regard to any scheme. In the first place, ‘Is it good in itself?’ In the second, ‘Can it be easily put into practice?’
Content: Quotation | Source: The Atlantic Monthly | Subjects: Strategy, Trends / Analysis
Idea-Management Software and Services
A Timely Notion Worth Considering
Idea management may help validate knowledge management.
Content: Article | Author: Tony Kontzer | Source: InformationWeek | Subjects: Best Practices, Knowledge Management
Complexity Theory: Fact-free Science or Business Tool?
Complexity theory is at the forefront of science and math. It is being used to map biological events and forecast earthquakes. Can it be useful in manufacturing? The answer is yes, but …
Content: Article | Author: David Berreby | Source: strategy+business | Subjects: Miscellaneous, Trends / Analysis
Why Companies Should Brandish Their ‘Internal Brand’
Although many organisations still see brand primarily as a marketing tool, an increasing number are beginning to pay equal attention to the application of the brand internally. They describe this focus in various ways, the most common terms being internal brand and employer/ee brand.
Key messages…
– The two facets of internal branding are the ’employee’ brand (external face inside) and ’employer brand … [ Read more ]
Content: Article | Author: Angela Mohtashemi | Source: European Business Forum (EBF) | Subjects: Management, Marketing / Sales
Project Management for Dummies
Content: Book | Author: Stanley E. Portny | Subject: Project Management
Introduction to the theoretical and philosophical basis of modern management
Here are some cut-to-the-chase notes covering theoretical and philosophical principles of modern management, most notably as put forward by various management gurus. The notes were prepared by Patrick J. Boylan, Professor of Heritage Policy and Management, City University, London, UK.
Content: Online Resource | Author: Patrick Boylan | Subjects: History, Management
“F” Words for Effective Meetings
Is there anything you can do to rescue ordinary meetings from disaster? The answer is, “Yes!” With a little work, any organization can start conducting meetings that are shorter, more productive and a lot more fun. The road to more effective meetings begins with four “F” words – focus, facilitation, fellowship and feedback.
Editor’s Note: This article is part of an archived newsletter so you will … [ Read more ]
Content: Article | Author: Charlie Hawkins | Source: Work Teams Newsletter | Subjects: Management, Productivity / Work Tips
The Future of Ideas: The Fate of the Commons in a Connected World
If The Future of Ideas is bleak, we have nobody to blame but ourselves. Author Lawrence Lessig, a Stanford law professor and keen observer of emerging technologies, makes a strong case that large corporations are staging an innovation-stifling power grab while we watch idly. The changes in copyright and other forms of intellectual property protection demanded by the media and software industries have the potential … [ Read more ]
Content: Book | Author: Lawrence Lessig | Subjects: Economics, Trends / Analysis
Value Chain Recomposition
Overcoming Innovation Barriers
Constant innovation has become an inarguable strategy for business survival. With such a powerful and straightforward strategy, why are so many organizations struggling to survive?
Content: Article | Authors: Karl Rexer, Ph.D., Keith Hopper | Source: CEO Refresher | Subjects: Innovation, Management
And Now for Something Completely Paradoxical
“In an age when every idea has a correspondingly heavy downside, managers must try to balance polar opposites: ‘paradox management’, as it has been called. ‘Effectiveness is inherently paradoxical,’ says Paul Evans . . . ‘To be effective, an organisation must possess attributes that are contradictory, even mutually exclusive.’ To its proponents, managing paradox is not just a fancy way of sitting on the fence … [ Read more ]
Content: Article | Author: Stephen Overell | Source: Financial Times | Subject: Management
Andy Neely (Guru Interview)
ManagementFirst.com interviews Andy Neely, Professor of Operations Strategy and Performance, and Director of the Centre for Business Performance at Cranfield School of Management. Neely has been researching and teaching in the field of business performance measurement since the late 1980s. He offers some interesting insight into performance measurement systems, including some drawbacks to the well-known Balanced Scorecard (which his group has expanded and calls The … [ Read more ]
Content: Article | Source: ManagementFirst | Subject: Management
Breakthrough International Negotiation
Content: Book | Authors: Michael Watkins, Susan Rosegrant | Subject: Management
Getting to Know You: Gearing your KM for Competition
When you’re forced to cut costs in your business, you must carefully weigh what’s most important to your competitive edge. The recently-constructed, expensive institutions supporting Knowledge Management (KM) may be the first to go – after all, their contribution to the bottom line is hard to measure, and they represent high fixed costs for the firm. But is this necessarily the right move? Professors Elie … [ Read more ]
Content: Article | Source: INSEAD Knowledge | Subject: Knowledge Management | Industry: Consulting
Extreme Situations and Change
The article by a professor teaching and researching in Cuba combines the role of supply/demand, the Theory of Constraints, extreme situations, and managing change in an interesing way.
Content: Article | Author: Gelmar Garcia Vidal | Source: TheWorkingManager.com | Subject: Management
Ricardo Levy (chairman of Catalytica Energy System
Asked by a member of the audience for his definition of success, Ricardo Levy said, “I’d rather use the word fulfillment. Success is a metric; you never have enough. But only you can define fulfillment. We as individuals are the only judges.”
Content: Quotation | Source: Harvard Business School (HBS) Working Knowledge | Subject: Success / Failure
Third Generation R & D: Managing the Link to Corporate Strategy
Content: Book | Authors: Kamal N. Saad, Philip A. Roussel, Tamara J. Erickson | Subjects: Management, Strategy