2423 Posts Found

If you build a better mousetrap, the world will only beat a path to your door if people are interested in catching mice.

Content: Quotation | Source: European Business Forum (EBF) | Subjects: Business Plans, Marketing / Sales

Content: Book | Author: Jakki J. Mohr | Subjects: IT / Technology / E-Business, Marketing / Sales

Experts lay out the rules of writing powerful content that will pull readers or customers into your site.

Content: Article | Author: Ann Handley | Source: MarketingProfs | Subject: Marketing / Sales

Understanding the drivers of market development and evolution is the key to marketing decision-making. Often the focus for this is restricted to price, promotion and distribution. Professor Douglas Bowman and Hubert Gatignon present some other often-ignored innovation drivers, assessing their contribution to the market and category development.

Content: Article | Authors: Douglas Bowman, Hubert Gatignon | Source: INSEAD Knowledge | Subjects: Innovation, Marketing / Sales

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Do you organize your business day around the “money hours?” Do you have a sales skills development calendar in place, so that you and your team improve your sales skills every week? Do you get a little snippet of sales motivation by email every morning? If not, then you probably need to check out this site devoted to improving the skills of sales professionals.

There are … [ Read more ]

Content: Online Resource | Source: just sell | Subjects: Marketing / Sales, Productivity / Work Tips

The Cap Gemini Ernst & Young Center for Business Innovation has researched more than 60 new business drivers and examined more than 50 company examples to determine which dynamic pricing model best supports the external environment and business strategy of a particular business. From this extensive research they have developed a dynamic pricing methodology for successful pricing. This white paper provides an overview of … [ Read more ]

Content: Article | Author: Anita Srivastava | Source: CGE&Y Center for Business Innovation (CBI) | Subjects: Pricing, Strategy

The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

Content: Article | Author: Sean D’Souza | Source: MarketingProfs | Subject: Marketing / Sales

It’s important to listen to customers – but not follow their words without skepticism. Ask them to design your next product and you’re likely to miss the mark, suggests this Harvard Business Review excerpt.

Content: Article | Author: Anthony W. Ulwick | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Management, Market Research

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Christopher Lochhead, former chief marketing officer at Scient, knows a bit about delivering bad news. So listen up when he recounts the 13 biggest marketing blunders a battered company can make. Ignore them at your peril.

Content: Article | Author: Keith H. Hammonds | Source: Fast Company | Subject: Marketing / Sales

Be careful not to worship cool. It’s a false god.

Given where the world is going, I recommend that companies be more concerned with their karma than with being cool.

Content: Quotation | Source: Fast Company | Subject: Marketing / Sales

A tradeshow might be part of your growth strategy by helping your sales teams to generate leads. It might also be viewed as part of your awareness strategy to attract alliances, partners, potential buyers, and to awaken new regions. Whatever your reason for participating, all of your tactical marketing efforts, including tradeshows, should consistently be maximized for greatest results and should be integrated into your … [ Read more ]

Content: Article | Author: Michele Lando | Source: MarketingProfs | Subject: Marketing / Sales

A company’s brand has almost nothing to do with its products or services anymore. Branding is really a function of the dialogue between a company and its constituents. The more meaningful that dialogue, the stronger the brand.

Content: Quotation | Source: Fast Company | Subject: Marketing / Sales

Content: Book | Author: Christopher Locke | Subject: Marketing / Sales

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly.

A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to a town called Bad Adsville.

Most briefs are simply a list of questions. … [ Read more ]

Content: Article | Author: Steve McNamara | Source: MarketingProfs | Subject: Marketing / Sales

What began in 1996 as a UK-based mailing list about Shockwave has morphed into an international center for marketing discussion. Marketing Monitor, the UK-version of Marketing Sherpa, is a newsletter focusing on case studies of integrated marketing campaigns. Other lists focus on usability, design, Flash, e-commerce and wireless marketing. Marketers of the viral type will want to sign up for Viral Monitor, a list devoted … [ Read more ]

Content: Online Resource | Source: Chinwag | Subject: Marketing / Sales

After decades of holding back while other corporate
functions took the technology plunge, marketing is
getting its odd ducks in a row.

Content: Article | Author: Sari Kalin | Source: Darwin Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales

During the economic downturn that most of corporate America experienced in 2001, the following companies had something in common: Intel, Texas Instruments, Cirrus Logic and Hunt Wesson. What tied them together was their decision last year to go from a direct (in-house) sales force to a contract, or outside, sales agency for some or all of their major product lines. Marketing professors Erin Anderson at … [ Read more ]

Content: Article | Source: Knowledge@Wharton | Subjects: Best Practices, Marketing / Sales

“…when I land on your site, the first thing I want to know – even before I bother to find out anything else – is why I should buy from you. That is my Number One Most Pressing Question.

You need to answer it for me, competently and succinctly, within seconds, or I’m moving on to the next search result in a list of 6,620 entries. … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales