2423 Posts Found

“As Claude Hopkins advised in his little book, Scientific Advertising, published in 1923, ‘Almost any question can be answered, cheaply, quickly, and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – the buyers of your product.’ So do just that!”

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

You don’t have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art.

Content: Article | Author: David Frey | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing

Before you think about slashing prices, think again, says Nick Wreden, author of a forthcoming book on strategic branding. As he explains in this article from Harvard Management Update, a knee-jerk reaction to the recession is not good for business.

Content: Article | Author: Nick Wreden | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Strategy

What if you could predict customer behavior? What if you could compare the results of marketing strategies before they even happen? With MS&P’s marketing simulation tools, theoretically, you can. Four space-age computer simulation programs help marketers and brand managers analyze strategies and position products from their desktops. Simplic and InfoPop offer strategy simulation and interactive data mining. MessageMeter is a groovy tool that allows marketers … [ Read more ]

Content: Online Resource | Source: MS&P Marketing Strategy and Planning Inc. | Subject: Market Research

Content: Book | Authors: Jonathan Bond, Richard Kirshenbaum | Subjects: Advertising, Marketing / Sales | Industry: Advertising

This content is restricted to site members. Please log in or register

The spread of customer loyalty schemes amongst retailers has been spurred on by a belief that these schemes enable large organizations to build real relationships with their customers and thus retain their loyalty over time. Consumer equity in relationship marketing questions that assumption and whether the potential truly exists for relationship marketing of consumer goods.

Content: Article | Authors: Humphrey Bourne, Isabelle Szmigin | Source: ManagementFirst | Subjects: Customer Related, Marketing / Sales

This content is restricted to site members. Please log in or register

Content: Book | Author: David Ogilvy | Subjects: Advertising, Industry Specific | Industry: Advertising

Marketers repeat their message because up to a certain point, repeated exposures to the message can lead to favorable impressions of the brand. Professor Prashant Malaviya examines the amount and type of ad repetition that would lead to a desired impact level.

Content: Article | Author: Prashant Malaviya | Source: INSEAD Knowledge | Subjects: Advertising, Marketing / Sales | Industry: Advertising

The creators of business planning software and site BPlans.com now bring us MPlans.com, a website devoted to the art of marketing plans. Do you need to create a marketing plan? Browse the site to find a business like yours, then review the sample plan. Cut and paste. Or you could choose to read “OnTarget,” the free Web book on the site, which is all about … [ Read more ]

Content: Online Resource | Source: Palo Alto Software | Subjects: Marketing / Sales, Small Business

This content is restricted to site members. Please log in or register

“Whether you’re looking for advertising agencies, new job opportunities, trade shows or brand strategy specialists-you’ll find all the resources you need at MarketingNorthAmerica.com.

Start your search by clicking on one of our 19 subject categories where you’ll find our top featured sites or simply search by keyword. Either way, with more than 400 previewed links, the searchable database will produce some of the best and … [ Read more ]

Content: Online Resource | Source: MarketingNorthAmerica.com | Subjects: Marketing / Sales, Reference / Search

The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring — even dying and dead — brands. Now take a look at your brand: Do you know what’s broken? Do you know how to fix it?

Content: Article | Author: Scott Bedbury | Source: Fast Company | Subject: Marketing / Sales

This content is restricted to site members. Please log in or register

This content is restricted to site members. Please log in or register

“To a non-profit organization, the brand is perhaps the most important asset they have. Many corporations actually carry the worth of the brand on their balance sheets; for example, the Coca-Cola* brand is said to be worth $13 billion. However, non-profits are often at a disadvantage when it comes to branding. After all, they don’t have the deep pockets of corporations who … [ Read more ]

Content: Article | Author: Kristine Kirby Webster | Source: MarketingProfs | Subjects: Marketing / Sales, Nonprofit

This content is restricted to site members. Please log in or register

The fine folks at Morino Institute Netpreneur bring us this free email marketing products guide which is so good, there must be a catch. But there isn’t. These generous professionals have categorized the gazillions of email marketing product providers into four categories: Application Service Providers; Do-It-Yourself Solutions; Full Service Providers; and Licensed Software Products. From there the report discusses the advantages and disadvantages of each … [ Read more ]

Content: Article | Sources: Morino Institute, Netpreneur | Subject: Marketing / Sales

Content: Book | Author: Joe Marconi | Subjects: Marketing / Sales, Public Relations