While the reason you are telling a business story may be quite different from the reason you tell a story at a party, the same techniques apply. Too often, company stories come across as dry and flat because they fall prey to these seven deadly sins.
Content: Article
Authors: Andy Smith, Jennifer Aaker
Source: OPEN Forum (American Express)
Subject: Marketing / Sales
Authors: Andy Smith, Jennifer Aaker
Source: OPEN Forum (American Express)
Subject: Marketing / Sales
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