2423 Posts Found

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I recently overheard a fellow talking about “the simplicity of the B2C sale.” He was comparing it to the complexity of the “considered purchase,” B2B sale. I had to chuckle, not at the thought one sale might be more complex than another, but at the thought that B2C sales, simply because they are B2C, are inherently less complicated. I wonder if that guy has ever … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

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For an in-depth lowdown on email marketing, visit the EmailLabs Resource Center. There you will find a plethora of best practices, statistics and tools. Highlights include reports on click-to-open rates, best days to email and average number of emails sent per week by retailers, plus tons of planners, checklists and quick tips that you can put into action right away to improve all aspects of … [ Read more ]

Content: Online Resource | Sources: EmailLabs, Uptilt Inc. | Subject: Marketing / Sales

From time to time, the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These marketing “hits” are products or services, entertainment locales or vacation spots, shopping malls or specialty stores that enjoy puzzlingly immediate popularity.

Believe it or not, there’s actually a formula for these seemingly unpredictable marketing wonders.

Content: Article | Author: Dan Herman, Ph.D. | Source: MarketingProfs | Subject: Marketing / Sales

Sales guides often paint a too-rosy view of the company’s competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that one’s sales force finds useful.

Content: Article | Author: Stephanie Tilton | Source: Hoffman Marketing Communications | Subjects: Competitive Intelligence, Marketing / Sales

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Experiences are fast becoming a new economic entity like goods and services. Companies that understand the value customers place on experiences can differentiate themselves from competitors and increase profits.

Content: Article | Author: Shari Caudron | Source: Business Finance Magazine | Subjects: Marketing / Sales, Trends / Analysis

Advertisers pay a premium to reach Generation Xers. The question is why…

Editor’s Note: this article is part of an entire STERNBusiness issue, written back in 1999 – you can find this article on page 22; the other articles are all focused on the entertainment industry which may be of interest to you but the articles themselves are of little learning value…

Content: Article | Authors: David F. Poltrack, Henry Assael | Source: STERNbusiness (NYU) | Subjects: Demographics, Marketing / Sales | Industry: Advertising

Lost revenue growth is one of the main reasons for the failure of mergers. Competitors attack merging companies and woo their employees while most of these companies are too focused on managing integration to respond effectively. But with a concerted effort to win over customer-facing employees, to ease their transition, and to give them appropriate financial rewards, companies will find that acquisitions can pay off … [ Read more ]

Content: Article | Authors: Matthias M. Bekier, Michael J. Shelton | Source: McKinsey Quarterly | Subject: Marketing / Sales

Whether you are conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion.

Content: Article | Author: John Boe | Source: CEO Refresher | Subjects: Marketing / Sales, Personal Development

There’s a simple, important principle at the core of the disruptive-innovation theory: Companies innovate faster than customers’ lives change. That’s why companies end up selling products that are too good and too expensive for many customers. This happens for a good reason: Managers are trained to seek higher profits by bringing better products to the most demanding customers. But in that pursuit of profits, companies … [ Read more ]

Content: Quotation | Source: Optimize Magazine | Subjects: Innovation, Marketing / Sales

Developing a great logo is a strange mix of art, science, psychology and (in most cases) a good amount of luck.

In this, the first of this two-part series, we’ll
* Explain what a logo really is
* Offer a word of caution and ask a few questions you’ll need to answer before you start
* Suggest how to start the process
* Advise on shape, … [ Read more ]

Content: Article | Author: Jared McCarthy | Source: MarketingProfs | Subject: Marketing / Sales

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If you’re in the supply chain business, right up there with Newton’s law of gravity stands Murphy’s other law stipulating that demand and supply, if left to their own tendencies, will always tend to diverge and get you in trouble.

Welcome to the world of predictive demand and supply planning whose mission is to predict imbalances as far in advance as possible, in order to … [ Read more ]

Content: Article | Author: Lonnie Childs | Source: TechnologyEvaluation.com | Subjects: Marketing / Sales, Operations

We think of a medium as a thing that delivers content. But the delivered content is a medium in itself. The many forms of content we collect and experience online are really just forms of ammunition, an excuse to start a discussion with that attractive person in the next cubicle…

That’s why the most successful TV shows, Websites, and music recordings are generally the ones … [ Read more ]

Content: Quotation | Source: Business 2.0 | Subjects: Communication, Customer Related, Marketing / Sales

According to Wharton marketing professor Leonard M. Lodish, “positioning and pricing are the most important entrepreneurial marketing decisions that you can make … Before you go out and raise a lot of money, before you invest in research and development, before you start spending serious money, you must find out if there is a demand for your product and whether or not you can price … [ Read more ]

Content: Article | Author: Leonard M. Lodish | Source: Knowledge@Wharton | Subjects: Entrepreneurship, Marketing / Sales

If you don’t tell consumers how to choose, they are either not going to choose, or they are going to choose based on the one thing they do understand: price. Of course, if price is the predominant element in the choices that your customers make, your profitability and the health of your business will go into the tank pretty quickly. So you need … [ Read more ]

Content: Quotation | Source: TheWorkingManager.com | Subject: Marketing / Sales