2423 Posts Found

If you don’t tell consumers how to choose, they are either not going to choose, or they are going to choose based on the one thing they do understand: price. Of course, if price is the predominant element in the choices that your customers make, your profitability and the health of your business will go into the tank pretty quickly. So you need … [ Read more ]

Content: Quotation | Source: TheWorkingManager.com | Subject: Marketing / Sales

An organisation’s values reflect its beliefs and standards, while the brand values translate these into benefits for the outside world. They may differ but must be closely aligned.

Content: Quotation | Source: European Business Forum (EBF) | Subjects: Brand, Marketing / Sales

This engaging primer contends that all marketing campaigns can be boiled down to five basic strategies, a typology distilled from the authors’ experience as marketing executives at Microsoft and as venture capitalists. The “plays,” schematized with football diagrams, are: the “drag race,” in which your product squares off against a single competitor in an attention-getting battle for market dominance; the “platform play” (Microsoft’s forté), in … [ Read more ]

Content: Book | Authors: John Zagula, Richard Tong | Subject: Marketing / Sales

Marketing management is often relegated to communication, advertising and promotion efforts.

It’s hard to convince senior management that Marketing can produce moneymaking results. But that’s what marketing managers need to do if they want to be recognized. Here are five steps to do it.

Content: Article | Author: Len Gingerella | Source: MarketingProfs | Subject: Marketing / Sales

The Johari Window, a concept from 1950s psychology can elevate contemporary customer relationship programs.

Content: Article | Authors: David Moloney, Robert Bustos-McNeil | Source: strategy+business | Subjects: Customer Related, Marketing / Sales

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This article suggests the need to build a four-part plan to win the take-off battle. This encompasses finding the right application, partnering in the value chain, pre-marketing before launch and minimising the customer’s adoption hurdle. Interviews in the US and Germany across a range of industries showed the value of these key factors in accelerating early sales and winning the take-off battle for new technologies. … [ Read more ]

Content: Article | Authors: Sabine Kuester, Thomas Robertson | Source: European Business Forum (EBF) | Subjects: Management, Marketing / Sales

Customers’ trust in an organization results in their being more receptive to advertising and marketing messages and, as a result, more interested in purchasing products and services. Finally there’s proof.

Content: Article | Author: Larry Ponemon | Source: Darwin Magazine | Subjects: Customer Related, Marketing / Sales

A great deal of literature on the subject of pricing is littered with arcane terminology and convoluted tools of analysis, to the extent that it is not very helpful for managers who have to make pricing decisions day to day. The purpose of this article is to give an overview of the factors a manager should consider when setting prices, and some common sense guidelines … [ Read more ]

Content: Article | Author: Alan Yu | Source: TheWorkingManager.com | Subjects: Management, Pricing

OTEA conducts a comprehensive program of data development, dissemination, and research and analysis on international and domestic trade and investment issues to support trade promotion and trade policy responsibilities of Trade Development, International Trade Administration, Department of Commerce and U.S. Government organizations and officials. This site makes the results of that work available to the public.

Content: Online Resource | Source: OTEA | Subjects: Market Research, Trade

Find a wealth of useful market research on this site. Search fields include:
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Content: Online Resource | Source: U.S. Commercial Service | Subjects: Industry Specific, Market Research

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This third edition of a classic aimed at generalist users and creators of advertising services is written in the tradition of David Ogilvy’s Confessions of an Advertising Man. The authors (Kenneth Roman is former chairman and CEO of Ogilvy & Mather Worldwide; Jane Maas is chairman emeritus of Earle Palmer Brown; Martin Nisenholtz is CEO of New York Times Digital) acknowledge their debt to David … [ Read more ]

Content: Book | Authors: Jane Maas, Kenneth Roman, Martin Nisenholtz | Subjects: Advertising, Marketing / Sales

Want to know where you stand in terms of link popularity in the top 10 search engines in 15 seconds or less? Surf on over to this site, enter your URL, and out pops a handy chart that details your backward links, indexed pages and more as reported by Google, Yahoo!, MSN, AlltheWeb, AltaVista, Hotbot, Teoma, Lycos, AOL and Alexa. For example, at the time … [ Read more ]

Content: Online Resource | Source: Uptimebot | Subjects: IT / Technology / E-Business, Marketing / Sales

A big question for Web site designers continues to be this: what is the optimal number and placement of marketing call-outs on a Web page?

The self-service quality of the Web has led to page designs that all too often serve myriad marketing goals. A single page can have any number of callouts in its layout, trying to catch the attention of a variety of consumers … [ Read more ]

Content: Article | Author: Matthew Syrett | Source: MarketingProfs | Subject: Marketing / Sales

Customer loyalty is often viewed in terms of the strength of the relationship that a brand enjoys with the customer. This is definitely true in mass markets, now termed B2C. However, in the B2B space there is another component that is equally important and that is the relationship between the people involved in the transaction.

Content: Article | Author: N. Ramasubramani | Source: CEO Refresher | Subjects: Customer Related, Marketing / Sales

Paid search is a complex game of keywords, click-throughs and conversion rates. Top ranking doesn’t always mean you’ve hit the jackpot. Here’s how to increase your odds of winning.

Content: Article | Author: Beth Stackpole | Source: CMO Magazine | Subjects: IT / Technology / E-Business, Marketing / Sales

Many companies are keenly interested in learning how they can find out what their customers really want. But discovering what customers really want is far from simple. Arthur D. Little has done considerable work in this area, and from that work the authors have distilled several observations about how to classify customer needs, how to probe for them, and how to organize internally in order … [ Read more ]

Content: Article | Authors: Albert C. Chen, James F. Reider, P. Ranganath Nayak | Source: Prism (Arthur D. Little) | Subjects: Customer Related, Marketing / Sales

A collection of marketing-related articles from Capital Ideas. Includes:
– – – – – – – – – – – – – – – – – – – – – – – – – –
Weighing the Options
Research by Christopher K. Hsee and France Leclerc

– – – – – – – – – – – – – – – – – – – – – – … [ Read more ]

Content: Article | Source: Capital Ideas | Subject: Marketing / Sales

More and more companies around the world understand the importance of really knowing how their customers and prospects view their organizations. They also realize that viewpoints can change quickly.

So how do you keep informed of your customers’ opinions? How do you know they’re continually satisfied? How do you know that they value your company? Or that they feel appreciated?

Gathering this data objectively, accurately … [ Read more ]

Content: Article | Author: Angi Fisher | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales