A.T. Kearney Pricing Staircase
ListResearch.com
So you need to rent a postal or email list for marketing purposes. If you’re not an experienced direct marketer or media buyer, this can seem like a daunting task. To the rescue comes ListResearch.com, an online list recommendation service from MetaResponse (a list brokerage and management company). Simply explain your needs via a 13-question form (including budget, time frame, product or service and planned … [ Read more ]
Content: Online Resource | Source: MetaResponse | Subject: Marketing / Sales
Brave New World of Marketing
Now more than ever, operations management could be key to your company’s success
Content: Article | Authors: Bill Chambers, Christine Klima, Gaurav Verma | Source: InformationWeek | Subjects: IT / Technology / E-Business, Marketing / Sales
The Four Stages of Dialogue Marketing
Costs of Blocking Legit E-Mail To Soar
Navigating the Asian markets
The experience of doing business in Asia has been a sobering one for many MNCs – but companies can learn from the mistakes of others if they understand changing consumer behaviour and its strategic implications.
Content: Article | Source: European Business Forum (EBF) | Subjects: International – Asia, Marketing / Sales
That Ad is So Entertaining…But Can It Sell? Who Knows
An entertaining commercial on a prime-time television show might be a good way to build a brand’s image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast, according to Ron Bliwas, chief executive of ad agency A. Eicoff & Co., who spoke last month at Wharton. Bliwas discussed both successful and unsuccessful commercials, … [ Read more ]
Content: Article | Source: Knowledge@Wharton | Subjects: Advertising, Marketing / Sales | Industry: Advertising
Research Connect
Research Connect is a resource for the national media, independent research firms, university professors, students, institutional money managers, investors, public relations firms and countless others.
RC has built an extensive independent research database and online directory of experts consisting of economists, financial analysts, research fellows, scholars, university professors, technical gurus and CEOs from worldwide think tanks, independent research firms, consulting agencies and prestigious universities throughout … [ Read more ]
Content: Online Resource | Source: Research Connect – O’Keefe & Associates | Subjects: Market Research, Reference / Search
Total Integrated Marketing: Breaking the Bounds of the Function
“The only true role of marketing is as a guiding corporate philosophy for the business as a whole,” writes this team of b-school professors. Their book details how strategy, finance, operations, sales, R&D, customer service, and HR can be redesigned from a marketing orientation in order to better serve the only asset a company needs over the long term, “paying customers.”
Content: Book | Authors: James Mac Hulbert, Nigel Piercy, Noel Capon | Subjects: Management, Marketing / Sales
How ‘Gen X’ Managers Manage
Generation X managers are different from those in the baby boom generation. They are more skeptical, cooler and have different values. The way to get this independent group to perform is to make them understand.
Content: Article | Author: Jay A. Conger | Source: strategy+business | Subjects: Demographics, Organizational Behavior
John Battelle
Marketers are in a slow, denial-laden shift from buying content-attached audiences, like those of TV shows, to buying intent-attached audiences, like those of search engines and personal video recorders.
Content: Quotation | Source: Business 2.0 | Subjects: Marketing / Sales, Trends / Analysis
Shopping for Gratification
“Silverstein and Fiske [authors of Trading Up]…say people buy New Luxury items because of a ‘relatively small set of emotional drivers, both positive and negative.’ They describe four ’emotional spaces’ that influence consumption: Taking Care of Me, Connecting, Questing, and Individual Style. Home furnishings are typically Taking Care of Me goods, while Connecting goods (food, liquor, jewelry) help buyers to impress a potential mate or … [ Read more ]
Content: Article | Author: Thomas D. Sullivan | Source: BusinessWeek | Subjects: Marketing / Sales, Trends / Analysis
Marketing Leadership – Good vs. Great
In his work as executive search consultant, Jerry Noonan has helped many types of organizations fill senior-level marketing positions. In this article, he outlines the critical skills that marketers need to have to build equity within their organizations.
Content: Article | Author: Jerry Noonan | Source: Spencer Stuart | Subjects: Human Resources, Marketing / Sales
Career Sites Cutting into Newspapers’ Niche
Branding Electrons
The retailing of electricity is often considered a business trading solely on price, but a study of consumers in three European countries shows that more profitable offerings have an audience.
Content: Article | Authors: Jaap B. Kalkman, Michiel Peters | Source: McKinsey Quarterly | Subjects: Industry Specific, Marketing / Sales | Industry: Utilities
Technology Diffusion Curve
Andrew Ehrenberg
In practice, there is no generalizable evidence on any lasting persuasive effects of advertising – at least not enough to justify a global spend of billions… Advertising lacks consistently dynamic effects because of, once again, competition. Your competitors’ omnipresent retail availability, quality control, category management, CRM, promotion, and advertising all interfere. Left to itself, advertising your brand would, of course, work wonders.
Realistically, I maintain that … [ Read more ]
Content: Quotation | Source: strategy+business | Subjects: Advertising, Marketing / Sales
Ad Spending in UK
Timing the Handoff
Converting prospects to paying customers is more expensive-and far less effective-than it should be for many companies. Here’s a systematic way to help you improve the distribution of leads to sales reps.
Content: Article | Authors: Brian K. Crockett, Marianne Seiler, Steven S. Ramsey | Source: Outlook Journal (Accenture) | Subject: Marketing / Sales
Experiencing Value
A recent Case Western study confirmed what we already know in our heart of hearts-satisfaction has little to do with loyalty.
What was a surprise, however, was clear evidence that trust wasn’t the deciding factor, either. What customers are looking for first and foremost is value-not the monetary kind of value, but value that impacts a person’s life.
Content: Article | Author: Diana LaSalle | Source: MarketingProfs | Subject: Marketing / Sales