“The only true role of marketing is as a guiding corporate philosophy for the business as a whole,” writes this team of b-school professors. Their book details how strategy, finance, operations, sales, R&D, customer service, and HR can be redesigned from a marketing orientation in order to better serve the only asset a company needs over the long term, “paying customers.”
Content: Book
Authors: James Mac Hulbert, Nigel Piercy, Noel Capon
Subjects: Management, Marketing / Sales
Authors: James Mac Hulbert, Nigel Piercy, Noel Capon
Subjects: Management, Marketing / Sales
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