Chris Bradley, Martin Hirt, Sven Smit [Archive.org URL]

It’s essential to track assumptions over time. A few short weeks after the plan is developed, the detailed assumptions go into a fog of memory. The variance to budget gets tracked very carefully, but the underlying assumptions—such as uptake rates, market growth, or inflation rates—are not assessed as carefully. Rather, decide what you can today, with the information you have, and build explicit trigger points into the strategy to revisit decisions as new information surfaces.

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