David Snowden [Archive.org URL]

Humans do not make rational, logical decisions based on information input, instead they pattern match with either their own experience, or collective experience expressed as stories. It isn’t even a best fit pattern match, but a first fit pattern match. The human brain is also subject to habituation, things that we do frequently create habitual patterns which both enable rapid decision making, but also entrain behavior in such a manner that we literally do not see things that fail to match the patterns of our expectations.

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