New evidence shows how a strong customer culture drives future business performance and supports market strategies. Our research, based on a quantitative study across more than 150 businesses, spanning various industries and functions, identifies seven cultural factors that drive customer satisfaction, revenue and profit growth, innovation, and new product success. They can be measured and benchmarked for any organization.
Content: Article
Author: Linden R. Brown
Source: “Harvard Business Review”
Subjects: Best Practices, Customer Related, Organizational Behavior
Author: Linden R. Brown
Source: “Harvard Business Review”
Subjects: Best Practices, Customer Related, Organizational Behavior
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