The best-selling case study of all time at Harvard Business School (HBS) is not about Coca-Cola or Microsoft, but the Cleveland-based arc welding manufacturer Lincoln Electric. First published in 1975, the case has sold roughly 300,000 copies. Almost every MBA candidate at Harvard reads the original or one of several updated versions, as do tens of thousands more business students across America.
I stumbled on that publishing tidbit soon after stumbling onto the story of Lincoln Electric and its amazing unbroken “guaranteed employment” promise. But I was puzzled: if so many prospective MBAs, who become America’s corporate elite, study the documented importance of a guaranteed employment promise to this company’s decades-long record of success, why is it such a rarity?
Author: Frank Koller
Source: The Huffington Post
Subjects: Human Resources, Management, MBA Related, Organizational Behavior
Company: Lincoln Electric Company
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