Draw The Owl and Other Company Values You Didn’t Know You Should Have

At First Round’s recent CEO Summit, Jeff Lawson brought granularity to company values and culture by sharing both victorious and vulnerable examples from his time at Twilio. Specifically, he deconstructed his efforts into three parts: articulating, living and changing company values. Any startup that has been told to be its authentic self, but has encountered more handwaving than a tactical plan will find solace and guidance in Lawson’s account.

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