Gianpiero Petriglieri [Archive.org URL]

When others assume you don’t care, they can easily reject your proposal or your presence with the pretense of style. But once they know you do care, and share a similar intent, even your critiques become an expression of that care.

Showing care requires naming a shared intent… It requires acknowledging that you are asking them to sacrifice old habits and norms they have valued, to join you in building the future. Showing this care is essential to involve people in the work of dismantling social defenses that might have once served them well but are now keeping them and their organization stuck. Care must come before change.

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