Show people what they are losing by not doing something, and help them realize that even if the moment-to-moment costs are harder to create change, even over a short period of time, the cost of inaction is higher than the cost of action.
Content: Quotation
Author: Jonah Berger
Source: First Round Review
Subjects: Change Management, Management, Organizational Behavior
Author: Jonah Berger
Source: First Round Review
Subjects: Change Management, Management, Organizational Behavior
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