225 Posts found for Source: Accenture

Most executives concede that culture can do a great deal to enable (or disable) an organization’s ability to change or to embrace new ideas and technologies. But when asked what can be done to enhance a culture’s positive effects (or diminish negative effects), they either shrug or offer a complicated explanation ending with the caveat that “it takes a long time.” But culture doesn’t have … [ Read more ]

Content: Article | Author: Chi T. Pham | Source: Accenture | Subject: Organizational Behavior

Marketing Asset Management provides a coherent and integrated platform for extracting real value from marketing assets-such as research, competitive intelligence and best practices-by improving the creation, control, aggregation, distribution, management, reuse and repurposing of these assets. Through Marketing Asset Management, organizations can improve performance along several dimensions at once, including strategy development, brand management, innovation, campaign creation and execution, performance management and employee competency.

Content: Article | Authors: Marianne Seiler, Mary Hamilton | Source: Accenture | Subject: Marketing / Sales

Research indicates that effective innovation is correlated with better total returns to shareholders. But to see whether their innovations are translating into corporate success, executives need measures they can trust and track.

Content: Article | Author: Jane Linder | Source: Accenture | Subjects: Innovation, Management

Research confirms that a person’s network is crucial to his or her ability to get work done successfully. But many people don’t understand that networks require conscious attention and investment of time to be effective, and others make the mistake of thinking that the only thing that matters is size. This research report demonstrates that the best networks are strong on three dimensions: structural, relational … [ Read more ]

Content: Article | Authors: David A. Light, Rob Cross, Robert J. Thomas | Source: Accenture | Subjects: Career, Organizational Behavior

Not far into the future, we will see as well as manage organizations very differently. Today, we rely on two-dimensional, static (and notoriously outdated) organization charts to depict what a company is or does. Soon, however, we will be able to represent organizations the way they really are: active, in motion, growing, shrinking, reacting to stimuli, flowing in the direction of opportunities and pulsating with … [ Read more ]

Content: Article | Authors: Robert J. Thomas, Sarah R. Maloney | Source: Accenture | Subjects: Management, Organizational Behavior

Leaders readily acknowledge that innovation is essential for their companies’ success. And they recognize that energized employees are more likely to produce valuable innovations than those who have become passive or reactionary. However, they also struggle with the best way to drive enthusiasm and passion deep into a workforce. One often-overlooked opportunity for improvement lies in the daily conversations and meetings that either energize or … [ Read more ]

Content: Article | Authors: Andrew Parker, Jane Linder, Rob Cross | Source: Accenture | Subjects: Innovation, Organizational Behavior

Accenture research has identified an important root cause of underperforming alliances: an inattention to the governance processes and structures required to tend to the alliance relationship, direct resources in the proper direction and maximize its value. Based on our experience with leading companies across a wide number of industries, we have identified several key principles of effective alliance governance that can improve a company’s chances … [ Read more ]

Content: Article | Author: Nick Palmer | Source: Accenture | Subjects: Management, Strategy

Accenture research suggests that market leaders climb to the top of their segments by building incredibly strong bonds with their customers. They’ve done so by mastering the skills and capabilities that form the core of marketing–especially those identified as having a significant impact on loyalty-and by recognizing that responsibility for marketing is shared across the organization.

Accenture also discovered that there are five key factors that … [ Read more ]

Content: Article | Authors: Marianne Seiler, Susan Gurewitsch | Source: Accenture | Subjects: Best Practices, Marketing / Sales

The world is flat (at least the economic one). The networked world is also a “flat” world, one where work can come from anywhere and be performed anywhere. Corporate learning departments have a huge role to play in addressing the challenges of a flat world and in helping to support innovation.

Content: Article | Author: Craig Mindrum, Ph.D. | Source: Accenture | Subjects: Innovation, Knowledge Management

When suppliers attempt channel change, they face numerous challenges from retaliation to customer rejection. But proper analysis and appropriate strategies can go far toward minimizing the degree of conflict participants must overcome. That is why we developed a channel conflict strategy matrix to identify where conflict may arise and how to weight that conflict when determining channel strategies.

Content: Article | Authors: Bruce W. Bendix, John B. Goodman, Paul F. Nunes | Source: Accenture | Subjects: Marketing / Sales, Strategy

The learning function must…harvest the fruits of collaboration when possible and appropriate – fruits called “innovations” – and it must help divert that collaborative energy somewhere else when it is not appropriate. This latter point is something not often discussed in the literature on innovation. That is, there is a time for innovation and a time for executing on previous innovations. You can’t get anywhere … [ Read more ]

Content: Quotation | Source: Accenture | Subjects: Innovation, Learning

This research report serves to help managers navigate in the complex change management environment. The report presents current models and methods used based on the collective wisdom and experience of The Conference Board’s Three Faces of Change Working Group members, a survey, in-depth interviews and case studies. Drawing on these resources, the working group sought to examine the state of the art in initiating and … [ Read more ]

Content: Article | Authors: Carole Weinstein, Gregory R. Guy, Karen V. Beaman | Sources: Accenture, The Conference Board | Subject: Career

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Few organizations know how to maximize knowledge worker performance to achieve optimum business results. Most executives focus exclusively on attracting and retaining talented individuals; few bother to ask how they can best support and enhance the performance of the knowledge workers they already employ. To determine how organizations can best enhance the performance of their knowledge workers, the authors studied how high-achievers solve problems and … [ Read more ]

Content: Article | Authors: Susan Cantrell, Thomas H. Davenport | Source: Accenture | Subjects: Career, Organizational Behavior

To help organizations assess the return on their human capital investments, Accenture introduced a new assessment and analytic tool: the Accenture Human Capital Development Framework. The Accenture framework was developed by drawing on best practices and Accenture experience in human resource (HR) development, learning and knowledge management, workforce productivity, along with state-of-the-art measurement techniques. With the framework, an organization can better assess its core human … [ Read more ]

Content: Article | Authors: James M. Benton, Linda Kerzel, Meredith A. Vey, Robert J. Thomas, Susan Cantrell | Source: Accenture | Subjects: Management, Organizational Behavior

The 21st century has been described as “China’s century” and it is not hard to understand why. Since Deng Xiaoping initiated a program of path-breaking economic reform in 1978, China has experienced the most rapid modernization of any society in recent times. Companies are queuing up to invest in China, lured by the prospect of competitive labor costs and vast market potential. No fewer than … [ Read more ]

Content: Article | Source: Accenture | Subject: International – China

In the fevered excitement of an acquisition, some companies overestimate the value of what they’re doing and end up paying too much. This “winner’s curse” results ultimately in diminished competitiveness. Here’s why the curse happens and, more important, here’s how to avoid it.

Content: Article | Author: Milyae Park | Source: Accenture

Shared services strategies are improving the effectiveness and efficiency of a range of back-office services. But such strategies must be built on a foundation for achieving higher levels of service and performance. Here is a comprehensive analysis of the service management capabilities needed to succeed.

Content: Article | Authors: Gary A. Duncan, Gerald Fass, Paul E. Jeruchimowitz | Source: Accenture | Subject: IT / Technology / E-Business

A consensus is emerging that global economic power is moving towards Asia, with India and China at the center of the region’s rise. This study looks at the evolving relationship between the two emerging powers and explores the opportunities for them to grow together, learn from one another and collaborate to overcome shared problems and achieve shared goals.

Content: Article | Source: Accenture | Subject: International – Asia

In addition to supporting dimensional profitability, emerging techniques such as activity-based costing can play a greater role in overall business performance management.

Content: Article | Author: David Southiere | Source: Accenture | Subjects: Finance, Management