284 Posts found for Source: MarketingProfs

Marketing teams need to be agile and lean to bring the most value possible to the wider organization, so they don’t have time to track metrics that don’t bring value. Here are a few examples of marketing metrics that are ready to be retired, and suggestions for better metrics to replace them.

Content: Article | Author: Carey Straetz | Source: MarketingProfs | Subject: Marketing / Sales

Email automation was sent from Marketing Heaven. Without it, drip campaigns and email sequencing would be nigh impossible, no matter what you are trying to achieve with it. Whether you’re a marketer, a lead-nurturer, or a sales pitcher, you know the value of email automation.

However, you can have too much of a good thing. In your quest for an easier working day, the steady drip-drip-drip … [ Read more ]

Content: Article | Author: George Rowlands | Source: MarketingProfs | Subjects: Customer Related, IT / Technology / E-Business, Marketing / Sales

How exactly do you create an effective piece of content?

A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.

The piece covers the 17-step process the firm follows internally, from developing the concept to editing and polishing.

It also shows when and how to reach out to your external network for feedback and contributions.

Content: Article | Source: MarketingProfs | Subject: Marketing / Sales

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions.

However, almost half of B2B marketing managers claim that determining real business contribution levels from PR agencies is a difficult task. Much more can be done to measure the success of media campaigns, … [ Read more ]

Content: Article | Author: Jamie Kightley | Source: MarketingProfs | Subjects: Marketing / Sales, Public Relations

If you’re responsible for marketing the new product, you might start by watching late-night TV. Pay particular attention to the informercials: They will teach you what you need to get your new product adopted more quickly.

Content: Article | Author: Allen Weiss | Source: MarketingProfs | Subject: Marketing / Sales

Because more than one writer is composing your thought leadership articles and blog and social media posts, you need to establish guidelines to ensure that all content (including your website’s) has a cohesive voice—the voice of your business.

How do you create content marketing guidelines?

Content: Article | Author: Mindi Zissman | Source: MarketingProfs | Subject: Marketing / Sales

Sales and Marketing alignment is both critical to achieve and difficult to measure.

Content: Article | Author: Justin Gray | Source: MarketingProfs | Subject: Marketing / Sales

Take a look at some of the best market research tools to see how each one can help you understand the market and ensure that you come out a winner.

Content: Article | Author: Aleh Barysevich | Source: MarketingProfs | Subject: Market Research

Brand-driven insight is your truth—the WHY behind all that you do. Performance marketing is your plan put into action—the HOW and WHAT of manifesting that truth. You can be optimized to a T and your performance channels can be solid, but without leveraging brand learnings your organization will not achieve the growth and success that it can when those two realms are combined. Needless to … [ Read more ]

Content: Quotation | Author: Farzana Nasser | Source: MarketingProfs | Subject: Marketing / Sales

If trust is the basis for success, then managers need to know how to build—and keep—the trust of their employees. Here are 10 steps to get started.

Content: Article | Author: Laura Forer | Source: MarketingProfs | Subjects: Management, Organizational Behavior

Getting the most bang for your email marketing buck requires a little creativity. So think outside the newsletter, and try out these 14 email marketing tactics.

Content: Article | Author: Eric Goldschein | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane takes off, gets to where it’s supposed to, and lands safely?

Now you do: a comprehensive SEO checklist from LeapFroggr, a mobile app and software development firm.

The massive infographic covers major components … [ Read more ]

Content: Article | Author: Vahe Habeshian | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Only about half of LinkedIn users have a complete profile—yet… those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity from LinkedIn.

That’s according to an updated LinkedIn infographic by LeisureJobs, a website for leisure and hospitality jobseekers and employers.

We published the initial version of the LinkedIn cheat sheet back in Jan. 2017. The refreshed version of this … [ Read more ]

Content: Article | Author: Vahe Habeshian | Source: MarketingProfs | Subject: Career

Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast.
 
Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and prove the ROI of your marketing … [ Read more ]

Content: Article | Author: Juuso Lyytikkä | Source: MarketingProfs | Subject: Marketing / Sales

Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, it’s time to clean house. So let’s look at the four types of offending addresses and how to deal with each of them effectively.

Content: Article | Author: Chad White | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don’t know what to write in their emails, and so they never get around to it.

Here are five approaches you can use when creating your email follow-up sequences.

These approaches will help you stay top of mind without boring or annoying your prospect with the same message every … [ Read more ]

Content: Article | Author: Nathaniel Cheung | Source: MarketingProfs | Subject: Marketing / Sales

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands. Check out the infographic for more insights from the research.

Content: Article | Author: Ayaz Nanji | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

In PPC advertising, landing pages are crucial to performance. But it’s not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want. So with all the PPC landing page tips out there, how do you … [ Read more ]

Content: Article | Author: Johnathan Dane | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales

The foundation for innovation consists of two things: Imagination and creativity. Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined, original ideas have value.

Content: Quotation | Authors: Ann Handley, Ken Robinson, Ph.D. | Source: MarketingProfs | Subjects: Creativity, Innovation

When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.

Content: Article | Author: Subir Kumedan | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales