277 Posts found for Source: MarketingProfs

Take a look at some of the best market research tools to see how each one can help you understand the market and ensure that you come out a winner.

Content: Article | Author: Aleh Barysevich | Source: MarketingProfs | Subject: Market Research

Brand-driven insight is your truth—the WHY behind all that you do. Performance marketing is your plan put into action—the HOW and WHAT of manifesting that truth. You can be optimized to a T and your performance channels can be solid, but without leveraging brand learnings your organization will not achieve the growth and success that it can when those two realms are combined. Needless to … [ Read more ]

Content: Quotation | Author: Farzana Nasser | Source: MarketingProfs | Subject: Marketing / Sales

If trust is the basis for success, then managers need to know how to build—and keep—the trust of their employees. Here are 10 steps to get started.

Content: Article | Author: Laura Forer | Source: MarketingProfs | Subjects: Management, Organizational Behavior

Getting the most bang for your email marketing buck requires a little creativity. So think outside the newsletter, and try out these 14 email marketing tactics.

Content: Article | Author: Eric Goldschein | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019—kinda like the massive checklists that airplane pilots have to make sure the plane takes off, gets to where it’s supposed to, and lands safely?

Now you do: a comprehensive SEO checklist from LeapFroggr, a mobile app and software development firm.

The massive infographic covers major components … [ Read more ]

Content: Article | Author: Vahe Habeshian | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Only about half of LinkedIn users have a complete profile—yet… those who have a complete, optimized profile are about 40 time more apt to receive a job opportunity from LinkedIn.

That’s according to an updated LinkedIn infographic by LeisureJobs, a website for leisure and hospitality jobseekers and employers.

We published the initial version of the LinkedIn cheat sheet back in Jan. 2017. The refreshed version of this … [ Read more ]

Content: Article | Author: Vahe Habeshian | Source: MarketingProfs | Subject: Career

Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast.
 
Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and prove the ROI of your marketing … [ Read more ]

Content: Article | Author: Juuso Lyytikkä | Source: MarketingProfs | Subject: Marketing / Sales

Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive subscribers, it’s time to clean house. So let’s look at the four types of offending addresses and how to deal with each of them effectively.

Content: Article | Author: Chad White | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don’t know what to write in their emails, and so they never get around to it.

Here are five approaches you can use when creating your email follow-up sequences.

These approaches will help you stay top of mind without boring or annoying your prospect with the same message every … [ Read more ]

Content: Article | Author: Nathaniel Cheung | Source: MarketingProfs | Subject: Marketing / Sales

Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle. The report was based on data from an analysis of cart-abandonment email campaigns sent by 500 major retail/e-commerce brands. Check out the infographic for more insights from the research.

Content: Article | Author: Ayaz Nanji | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

In PPC advertising, landing pages are crucial to performance. But it’s not just any landing page that will work for your industry or company. You can read all the advice you want and apply all the supposed best-practices that experts tout, but sometimes those practices do the opposite of what you want. So with all the PPC landing page tips out there, how do you … [ Read more ]

Content: Article | Author: Johnathan Dane | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales

The foundation for innovation consists of two things: Imagination and creativity. Imagination gives you the freedom to consider alternative views. Creativity is about applying imagination to existing systems—to challenge what we take for granted. It’s the process of figuring out if your imagined, original ideas have value.

Content: Quotation | Authors: Ann Handley, Ken Robinson, Ph.D. | Source: MarketingProfs | Subjects: Creativity, Innovation

When you have worked as a UX consultant for 15 years and counting, you fix a lot of mistakes. In this article, I’ll cover seven mistakes that I come across regularly, and I will include simple strategies to help you overcome them.

Content: Article | Author: Subir Kumedan | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

How can you create beautiful infographics without using Photoshop? I’m not a Photoshop expert, so I take days to create a basic infographic. I’m a Paint ninja, but I can’t create nice infographics by using Paint. So I searched for fast, easy, and cheap (even free) alternatives. [Easel.ly, Piktochart, Infogr.am, Venngage, Canva, Visme, Infoactive]

Content: Article | Author: Tamas Torok | Source: MarketingProfs | Subjects: Marketing / Sales, Productivity / Work Tips

An important part of an optimized website is your pricing page. So how can you best structure it? How can you present the information in the most effective way to help your site visitors decide to start using your product or service? Here are seven rules for designing your pricing page for optimal conversion.

Content: Article | Author: Dimitar Stojanov | Source: MarketingProfs | Subjects: Marketing / Sales, Pricing

When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years.

Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy.

That’s a huge mistake. Site search is the single strongest indicator of online buying intent. When customers use site … [ Read more ]

Content: Article | Author: Kurt Heinemann | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Smartphones, tablets, even desktops have forced marketers to move on from age-old pricing models. They have had to dig deeper into buyers’ thought process to understand what persuades buyers. This article will explore some creative ways of pricing products for the digital age, backed by some sound research and practical applications.

Editor’s Note: find part 2 at Content: Article | Author: Rohan Ayyar | Source: MarketingProfs | Subject: Pricing

Brand is a three-legged stool: It is conveyed visually, verbally, and experientially. “Visually” is the easy part: your logo, your colors, your design, your packaging. “Verbally” is how you talk, what you say, and which messages you convey. For example, do you lead with price, or do you lead with value? Does your company speak in conservative, authoritarian tones, or are you more playful and … [ Read more ]

Content: Quotation | Author: Maria Ross | Source: MarketingProfs | Subjects: Brand, Marketing / Sales

To ensure the customer-centric vision takes root, you need to establish clear metrics that are linked to the company’s strategic, operational, and financial goals. Those metrics will help with determining priorities and shifting the orientation of the company toward a more customer-centered business model. Ideally, the marketing team will work with the executive team to establish the metrics.

Once the metrics are selected, it is a … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subjects: Customer Related, Market/Investment

Brand is a three-legged stool: It is conveyed visually, verbally, and experientially. “Visually” is the easy part: your logo, your colors, your design, your packaging. “Verbally” is how you talk, what you say, and which messages you convey. For example, do you lead with price, or do you lead with value? Does your company speak in conservative, authoritarian tones, or are you more playful and … [ Read more ]

Content: Article | Author: Maria Ross | Source: MarketingProfs | Subject: Marketing / Sales