Strategic Workforce Engagement: Defining the Behavior of Organizations for Competitive Advantage [Archive.org URL]

Strategy is fast becoming a science of behavior. In a business environment characterized by continuous innovation and rapid change, an organization’s behavior increasingly is its strategy. And managers’ ability to influence that behavior is central to building sustained competitive advantage. This paper describes a systematic approach for understanding organizational behavior and targeting interventions to align that behavior with a company’s goals. The approach is based on concepts developed in the field of organizational sociology and adapted by The Boston Consulting Group to the demands of managerial decision-making.

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