Storytelling isn’t just the domain of content creators, marketers or PR pros. The ability to tell stories that inform, persuade or inspire supercharges every part of company building. Stories aren’t just for external audiences, either. It’s the tool that everyone — leaders especially — should be constantly sharpening. To help you tell stories that cut through the noise, we’ve rounded up the Review’s six best tactics on storytelling. From founders to engineering leaders, marketing experts to design directors, our experts each approached the notion of “storytelling” from a slightly different angle. But taken together, they highlighted a key common thread: Good storytelling isn’t about fanciful language. It’s about conveying a message clearly and simply. It’s about connecting with your audience not as customers, executives or investors, but as humans.
- 11 Powerful Ways to Tell Your Story
- 11 Story Structures for Business Storytelling
- 7 Deadly Sins of Business Storytelling
- A Refresher on Storytelling 101
- Alan Parr and Karen Ansbaugh
- Carmine Gallo: Three Secrets All Inspiring Messages Share
- Creating Change Through Strategic Storytelling
- Great Leaders are Great Storytellers
- How To Tell A Story (A)
- How to Tell a Story: 10 Simple Strategies
- How to Win Favour and Influence Staff
- Jennifer Aaker: The Seven Deadly Sins of Storytelling
- Jiaona Zhang
- Marketing via Stories: The Selling Power of Narrative in a Conceptual Age
- Once Upon a Time
- Storytelling for Good Causes
- Storytelling Tips from Salesforce’s Marc Benioff
- Storytelling: Passport to Success in the 21st Century
- The 5 Types Of Small Business Backstories
- The Art of the Business Narrative
- Your Strategy Needs a Story
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