Are you talking to your people or at them?

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The stakes have never been higher, and employees have never needed straight talk from their leaders more than they do now. So why do so many organizations keep communicating in the same ineffective way?

The answer is simple. They’re stuck using an old model: Disseminating information = effective communication.

Although outdated communication assumptions aren’t working, there are two pieces of good news. First, changing the way you communicate with employees isn’t that difficult—it simply requires looking at the problem from a different perspective (more on that in a moment). Second, making communication more effective is actually cheaper and easier than what you’re doing now, because you can eliminate a lot of wasted activity.

To persuade employees, how should you communicate differently? Here are ten essential steps.

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