Are you talking to your people or at them?

The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

The stakes have never been higher, and employees have never needed straight talk from their leaders more than they do now. So why do so many organizations keep communicating in the same ineffective way?

The answer is simple. They’re stuck using an old model: Disseminating information = effective communication.

Although outdated communication assumptions aren’t working, there are two pieces of good news. First, changing the way you communicate with employees isn’t that difficult—it simply requires looking at the problem from a different perspective (more on that in a moment). Second, making communication more effective is actually cheaper and easier than what you’re doing now, because you can eliminate a lot of wasted activity.

To persuade employees, how should you communicate differently? Here are ten essential steps.

Like this content? Why not share it?
Share on FacebookTweet about this on TwitterGoogle+Share on LinkedInBuffer this pagePin on PinterestShare on Redditshare on TumblrShare on StumbleUpon

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.