The Strategic Principles of Repeatability

How can a company sustain profitable growth?

It’s no easy feat. As a benchmark, consider an annual growth rate in revenue and earnings of 5.5%. Most companies say they expect to attain that level or better— at least that’s what their strategic plans call for. But a Bain & Company study of more than 2,000 companies indicates that only about one in 10 actually achieves that relatively modest goal over a 10-year period while earning its cost of capital. In other words, nearly 90% of companies fail to achieve that growth objective. No company can attain its growth goals without a great strategy. Fortunately, the five pillars of growth are by now well understood.

Editor’s Note: serves as a mini case study on AB InBev.