Viewpoint: What Executives Need to Learn [Archive.org URL]

Executives who understand their work in terms of a flow of information are still a very small minority. Most of us continue to use computers primarily to do things we have always done – that is, to crunch numbers. Information – which means the right knowledge to take effective action – is still something more talked about than used, partly because one cannot simply convert data into information. Data are just one source of information.

Editor’s Note: I am a big fan of Drucker’s writings and am always amazed at how many of his insights have long-lasting value. Witness this piece, written in 1990, still every bit as relevant…

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