Peter’s Principles

Peter Drucker, in this interview with Context, says to forget the dictum, “know your customer.” The key, he says, is to understand those who aren’t your customers.

Editor’s Note: A year after this interview, Context visited Peter Drucker for a follow-up interview. Read that at:
http://www.contextmag.com/archives/199903/Feature1ECONOMICSGOESTILT.asp?process=print

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