In 1985, with the publication of Intrinsic Motivation and Self-Determination in Human Behavior, University of Rochester psychologists Richard Ryan and Edward Deci launched a new theory for understanding what drives humans. Their model maintained that people are motivated by innate psychological needs for competence, autonomy, and relatedness to others – not, as the reigning theories of the day espoused, by inherited instincts or learned responses.
Authors: Edward Deci, Richard Ryan
Source: University of Rochester
Subject: Organizational Behavior