Adam Bryant, Kevin Sharer

The strategy, purpose, and values discussions—what Kevin Sharer, the former CEO of Amgen, calls a company’s “social architecture”—have often felt like separate exercises, but they now need to work in concert. “If you don’t have a social architecture that’s solid, well-accepted, and can be operationalized against the most important decisions you make, that’s leadership’s fault,” said Sharer.

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