Barry Schwartz

When we lose confidence that people have the will to do the right thing, and we turn to incentives, we find that we get what we pay for. […] There is really no substitute for the integrity that inspires people to do good work because they want to do good work. And the more we rely on incentives as substitutes for integrity, the more we will need to rely on them as substitutes for integrity. We may tell ourselves that all we’re doing with our incentives is taking advantage of what we know about human nature […] But in fact, what we’re doing is changing human nature. And we’re not merely changing it; we’re impoverishing it.

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