Historically, we’ve been disproportionately focused on the value of the cascade, the leader, change leaders. They’re still all very important. But, increasingly, as we are a workforce comprised of a generation that has a lot of their actions that are digitally based, we’ve had to come to grips with the idea that influencers and opinion leaders and people in the social network, their role modeling matters way more.
You still need the formal leader to set out the North Star, but the validation cycles and the encouragement cycles are also coming from these influencers. Being able to know who’s in that and who matters, it’s a huge deal to generating real role-modeling reinforcement, saying, “Hey, this matters. We’re going to do it. And you should do it, too.”
Author: Bill Schaninger
Source: McKinsey Quarterly
Subjects: Change Management, Leadership, Organizational Behavior