Business models help support strategic goals, but too often executives don’t inject them with the necessary dose of creativity to bring about real success, according to new research by INSEAD professors Karan Girotra and Serguei Netessine.
Content: Article
Author: Mrinalini Reddy
Source: INSEAD Knowledge
Subjects: Innovation, Risk Management
Author: Mrinalini Reddy
Source: INSEAD Knowledge
Subjects: Innovation, Risk Management
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