Many managers rely on deliberate cognition—that is, the ability of the human mind to process and analyze information—and an appeal to reason. By contrast, insurgents realize that audiences rely on automatic cognition, or shortcuts, to make sense of the world. Hence, they use symbols to communicate their point of view.
Content: Quotation
Author: Hayagreeva Rao
Source: McKinsey Quarterly
Subjects: Communication, Organizational Behavior, Persuasion
Author: Hayagreeva Rao
Source: McKinsey Quarterly
Subjects: Communication, Organizational Behavior, Persuasion
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