Companies need to balance rapidly changing consumer and market needs with relevant product experiences. Enter the strategic integrator.
Content: Article
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: “McKinsey Quarterly”
Subject: Marketing / Sales
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: “McKinsey Quarterly”
Subject: Marketing / Sales
Related Content
- Beware the iSmell: 10 Rules for Successful Product Development
- Building Products
- Creating the Lean Startup
- David Morse
- How to Make Sure Your Next Product or Service Launch Drives Growth
- How to Shape Remarkable Products in the Messy Middle of Building Startups
- Next-Generation Product Development
- Product Development Mastery: Achieving High Performance in Product Development through Superior Innovation and Execution
- Product Management Is Dead
- Rob Loughlin, Jeff Salazar, Scott Woodruff
- Scott Belsky
- Taking the measure of product development
- The Path to Successful New Products
- The Pivotal Role of Launch Management
- The Product Manager vs. The Strategist
Like this content? Why not share it?
