The product development process must integrate input from design, engineering, sales, marketing, procurement, and others. Each department or function brings its own perspective, or lens, to view the problem at hand, and competing lenses can either enhance or sideline the innovation process.
Content: Quotation
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: McKinsey Quarterly
Subject: Management
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: McKinsey Quarterly
Subject: Management
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