The product development process must integrate input from design, engineering, sales, marketing, procurement, and others. Each department or function brings its own perspective, or lens, to view the problem at hand, and competing lenses can either enhance or sideline the innovation process.
Content: Quotation
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: McKinsey Quarterly
Subject: Management
Authors: Jeff Salazar, Rob Loughlin, Scott Woodruff
Source: McKinsey Quarterly
Subject: Management
Related Content
- Beware the iSmell: 10 Rules for Successful Product Development
[Archive.org URL] - Building Products [Archive.org URL]
- Creating the Lean Startup [Archive.org URL]
- David Morse [Archive.org URL]
- How to Make Sure Your Next Product or Service Launch Drives Growth [Archive.org URL]
- How to Shape Remarkable Products in the Messy Middle of Building Startups [Archive.org URL]
- Innovative Product Development Demands One Key New Role [Archive.org URL]
- Martin Harrysson [Archive.org URL]
- Next-Generation Product Development [Archive.org URL]
- Product Development Mastery: Achieving High Performance in Product Development through Superior Innovation and Execution [Archive.org URL]
- Product Management Is Dead [Archive.org URL]
- Scott Belsky [Archive.org URL]
- Taking the measure of product development [Archive.org URL]
- The Path to Successful New Products [Archive.org URL]
- The Pivotal Role of Launch Management [Archive.org URL]
- The Product Manager vs. The Strategist [Archive.org URL]
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »