30 viewsFifty percent of launches don’t hit their targets. Launch champions follow these four rules.
Content: Article
Authors: Alessandro Buffoni, Alex Krieg, Alice de Angelis, Volker Grüntges
Source: McKinsey Quarterly
Subjects: Innovation, Management
Authors: Alessandro Buffoni, Alex Krieg, Alice de Angelis, Volker Grüntges
Source: McKinsey Quarterly
Subjects: Innovation, Management
Related Content
- Beware the iSmell: 10 Rules for Successful Product Development
- Building Products
- Creating the Lean Startup
- David Morse
- How to Shape Remarkable Products in the Messy Middle of Building Startups
- Next-Generation Product Development
- Product Development Mastery: Achieving High Performance in Product Development through Superior Innovation and Execution
- Scott Belsky
- Taking the measure of product development
- The Path to Successful New Products
- The Pivotal Role of Launch Management
- The Product Manager vs. The Strategist
Like this content? Why not share it?
