Some companies excel at generating ideas for new products. Other companies are good at rapidly bringing new products to market or staying within budget. However, only product development masters do all of these things well. Referring to new research, Accenture discusses product development mastery and the rewards that mastery often engenders.
Related Content
- Beware the iSmell: 10 Rules for Successful Product Development
- Building Products
- Creating the Lean Startup
- David Morse
- How to Make Sure Your Next Product or Service Launch Drives Growth
- How to Shape Remarkable Products in the Messy Middle of Building Startups
- Innovative Product Development Demands One Key New Role
- Next-Generation Product Development
- Product Management Is Dead
- Rob Loughlin, Jeff Salazar, Scott Woodruff
- Scott Belsky
- Taking the measure of product development
- The Path to Successful New Products
- The Pivotal Role of Launch Management
- The Product Manager vs. The Strategist
Like this content? Why not share it?
