Product management has experienced at least two significant waves of change in the last couple of decades. The first wave was the shift from on-prem infrastructure to cloud, which allowed product managers to shift from requirement-getters to product visionaries developing minimum viable products.
The second wave was driven by the consumerization of technology, which led PMs to be more anchored in design thinking, make data-driven product decisions, and respond to customer obsessions.
Right now, we think we’re on the cusp of a third wave that is about to start, with product managers beginning to incorporate inclusion, privacy, and sustainability into their products. That is how we define responsible product management and responsible innovation as a whole.
Author: Martin Harrysson
Source: McKinsey Quarterly
Subjects: Innovation, Management
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