213 viewsWhile R&D is the origin of much innovation and technical differentiation in product-driven organizations, how a product is launched often determines whether it succeeds or fails.
Content: Article
Authors: Dieter Gerdemann, Jordan Shapiro, Reuben Chaudhury
Source: A.T. Kearney
Subjects: Management, Marketing / Sales
Authors: Dieter Gerdemann, Jordan Shapiro, Reuben Chaudhury
Source: A.T. Kearney
Subjects: Management, Marketing / Sales
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