Loren Gary, Jim Goughenhour

Research about cognitive bias has shown that decision makers are often unduly influenced by their starting points—how their thoughts about a topic are initially framed. Once you’ve defined the problem, don’t focus on the current process or product you want to improve. Instead, says Jim Goughenhour, “imagine what the ideal end state would look like, then work back to put in as much of it as you can given the time, budget, and political realities.”

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